Guild Esports teams up with Subway

Subway branding will appear on the front of Guild Esport team shirts worn at tournaments from January 1 under the deal, the company announced on Friday.

This follows a two-year agreement between the pair, which has seen Subway as Guild's official quick-service restaurant partner since 2021.

"Subway is an iconic brand with a global reach, and its decision to partner with us again is a resounding validation of Guild's value proposition and long-term strategy," Guild chief executive Jasmine Skee commented

The deal is payable in cash, Guild said, though the terms of the deal are subject to commercial confidentiality.

"Gaming and esports are growing rapidly and in continuing our presence in this space we hope to further engage with younger audiences across the UK,' Subway marketing vice president Louise Wardle added.

"We are pleased to have our logo on Guild's professional players' shirts and wish them a year of competitive success in 2024."